I've spent 17 years building.
Shooting weddings. Directing brand campaigns. Teaching photographers. Creating content. Building courses. Showing up, delivering, and doing it all at a level I'm genuinely proud of.
But something has been quietly changing. Not because any of it was wrong. Not because I failed. It just stopped being where I'm meant to be heading.
And for the first time in my life, I'm saying that out loud without looking over my shoulder to see who's disappointed.
The shift no one talks about
If you know my husband and business partner Dylan, you'll know the man was born for a camera. He runs on coffee and charisma and genuinely lights up in front of a lens.
Me? I've always been happiest behind it. In the margins. Thinking the strategy. Building the systems. Asking the harder questions - what is this brand actually saying? Who are they talking to? Is any of this actually working?
That's the work that's always lit me up. And at 45, I'm finally letting it take the lead.
Less shooting. More coaching. More creative direction. More sitting with lifestyle and product brands and helping them build an online presence that actually earns attention and converts it. And alongside that, still building courses - but on my own terms, about the work that actually excites me now.
On shedding people-pleasing at 45
I'll be honest - I'm embarrassed it took this long.
For most of my career I've made decisions with one eye on what other people would think. Would they understand? Would they approve? Would they think I was abandoning something, or giving up, or being inconsistent?
That exhausting internal negotiation has cost me more than I care to calculate.
But somewhere in the process of getting quiet and getting honest, I stopped caring. Not in a reckless way. In a relieved way. Like finally putting down something heavy I didn't even realise I was carrying.
I'm shifting. And I don't need everyone to understand it.
What I want my daughter to know
I have a daughter, London, and if she reads this one day I want her to know one thing - you are allowed to change your mind. You are allowed to outgrow a version of yourself without owing anyone an explanation.
The hours I've spent managing how I might be perceived, worrying about judgment, softening my edges so others stay comfortable - I want her to learn that relief earlier than I did. Not at 45. Not after decades of quietly shrinking.
Your work should feel like you. Not like a performance for an audience that's still making up their mind about you.
So here's where I am
I coach lifestyle and product brands on content strategy and growing an audience that actually buys. I bring 17 years of shooting, directing and building to every conversation. And I do it now from a place that finally feels completely aligned with who I actually am.
If that's what you've been looking for - link in bio.
And if you're somewhere in the middle of your own shift, quietly wondering if it's allowed - it is.