For years, our entire marketing strategy hinged on one fragile hope: that the algorithm would be kind to us;-(
We posted, we prayed, we refreshed. And when a reel didn’t land or a post went unnoticed, we told ourselves, “Next time will be different.”
But here’s the thing: it wasn’t different.
We were stuck in a loop—creating and posting on Instagram and Facebook, organically, endlessly, as if visibility alone could sustain a business. As if doing the same thing over and over might eventually lead to different results.
Spoiler: it didn’t.
Then I read the stats.
A feed post lasts 24–48 hours. A story? Gone in 24. And unless your audience happens to be scrolling while waiting for their iced latte, your hard work disappears into the void.
That realization hit me like a slap in the face with a wet fish—one of those cold, shiny truths that’s both humbling and weirdly clarifying.
We had poured all our energy into platforms we didn’t own. Built our business on borrowed ground. And for what? A handful of likes and the chance to be seen for two days?
No wonder we were exhausted.
But burnout doesn’t always look like lying on the floor in yoga pants wondering what your brand voice is. Sometimes it looks like running full-speed in a circle, telling yourself it’s momentum.
So we changed.
Not everything. Just enough. We got intentional. We stopped chasing virality and started building something sustainable. Something that was ours.
If you’re a small business owner still putting all your eggs in the algorithm’s basket, this is your sign. You don’t need to do more. You need to do it differently.
Change isn’t easy. Especially when you’ve poured your time, energy, and hope into something that almost works. But if you want different results, you’ve got to try a different approach. It doesn’t mean doing more—it means doing it with more intention.
It’s not about giving up. It’s about getting smarter.
And if you’re ready to step off the hamster wheel and into something more sustainable—we’ll be waiting for you at Content Camp.
If you want a peek at how we made the shift—and how you can too—Content Camp is where we share it all.
